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How to put together a B2B lead-generation SEO strategy
The principal purpose of any SEO strategy is to bring more visibility in search engines. But this alone is not what business owners seek. In the end, they decide to invest in SEO with the purpose of...
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Case Study in SaaS Marketing: How Help Scout creates content that works
Why it matters? I remember I discovered Help Scout’s blog and resources center a few years ago and I instantly became a fan. Their content is simply inspiring; carefully polished, beautifully designed,...
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HREFbuilder: Making HREFlang sitemaps a little bit easier
Since the introduction of HREFlang meta tags in 2010 to help Google understand geo-targeted content on websites, webmasters and SEOs have struggled with implementing it correctly. In theory applying...
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5 Content Tools for tech-savvy Content Marketers
One thing we can’t complain about nowadays: not having enough tools or data. There are so many Content Tools out there designed specifically for content marketers that we can’t keep up with them. But...
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46 Updated DeepCrawl Tweaks to Make Your Website Soar in Google Search Results
Optimizing a website for your target audience can be tricky. Optimizing a large website for your target audience can be even trickier. Since the last article, DeepCrawl recently launched a significant...
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7 Things Google PageSpeed Insights Doesn’t Tell You
Google PageSpeed Insights is a fantastic free resource for being able to understand how your website is optimised for speed. However, the biggest flaw with the tool and others like it face, they don’t...
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Content King SEO tool review: tracking on-page changes
We’ve tons of SEO tools out there. For backlinks, content, technical audits, crawl, keywords. Countless features to make your life better and rock the SERPs. ContentKing is a new one on the list, and...
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4 Tools to Help Manage Your Editorial Content Calendar
Managing a content strategy will more often that not involve multiple people, multiple networks and if handled poorly, multiple problems. This is why it’s important to keep your plans in a central...
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The finer details of DeepCrawl: 20 features you may have missed
Getting technical SEO and performance right for websites can be a difficult task, especially if you don’t have the right tools in place to diagnose issues and monitor progress. DeepCrawl is one of my...
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Recovering From Data Overload in Technical SEO
Data-driven SEO is a worthy goal: the better the data from which we draw conclusions, the better our results. However, in the world of big data, the volume of data available to SEOs has exploded. The...
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The best tools to get killer customer data (for free!)
Customer data is vital to the success of any business. It determines decisions and informs everything from PR campaigns to product launches and channel investment, whilst allowing businesses to plan,...
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How Should We Use SEO Visibility Data?
Tools are a vital part of a Marketer’s arsenal, the SEO industry – in particular – is pretty nuts about tools. For the last two years, I’ve focused more on the effective application and teaching of how...
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